The client approached us with the need to create pieces that could help with generating leads while improving thought leadership.

We saw clear opportunities to create content upgrades for this niche (small downloadable content pieces in exchange for user data).

As part of the thought leadership effort, the client also needed to build an email audience by offering a monthly newsletter.

We implemented a strong offering both on the mobile and the desktop versions, with pop-ups and inline forms.

To date, this and other blog posts in this series are all ranking at spot #1 on Google, with the FAQ schema section fully implemented.

On top of this, the post was further optimized to reach spot #1 on Google Images since they would appear before text.

In terms of organic search traffic from Google, the blog post is bringing in hundreds of targeted people on a monthly basis.

But most importantly, the blog post is driving our client’s lead generation efforts thanks to the strategically placed content upgrade.