How the Initial Setup of Your Account Works

There are a bunch of steps that we take when we first bring you on board to ensure that your campaign is successful and ready to roll:

1. The very first thing we do is a 1-hour strategy call, included in all plans at no additional costs to get deep into how your business operates. This is where we ask questions like the type of clients you serve, how the business operates, whether you have existing assets we can use, and more.
2. Once the call is done, your content strategy is immediately tackled by your account manager. In the span of a week, you will receive: ideal customer profile, positioning statement, writing guidelines, and editorial calendar.
3. With all the strategic assets in place, your account manager will start filling your editorial calendar with content ideas and, by the end of the ~2nd week, your traffic and/or lead goals will be set depending on your plan.
4. Finally, you can approve/reject the various content ideas. Once you approve a few of them, your account manager will start producing content outlines based on them, which you can then submit back to us for production.

We’re actively working to streamline and improve our onboarding process so that our customers feel comfortable with where they stand. If you have any feedback on this, please let us know directly via the chatbot.

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