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• Create Date July 10, 2020
• Last Updated February 13, 2021

Writing Guidelines

Think about writing guidelines like the value that you want to deliver to your audience. What can you offer that others can't? And how would you go about delivering that in writing?

To break the template down into three sections:

1. The first page is a recap of your overall strategy paired with a review of your buyer persona which is helpful for writers who aren't familiar with your branding;
2. The second page includes your tone of voice and key messaging which should be part of all your written content together with your competitive advantage over other content in your niche, and;
3. The third page includes specific writing guidelines which are to be followed strictly by all writers.

Feel free to download and use the template as you please.

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