Appeal to your prospects
Be laser-focused with messaging that’s positioned against your ideal buyer
Understand where you stand
Your product or service is only as relevant as the market category in which your ideal buyer slots you and is interested to invest in
Focus on what prospects want
Figure out which benefits are most relevant to your ideal buyer and hone in to craft key messages that reiterate the value of those benefits
Implement the right messages
Create a sense of true understanding by crafting messages that resonate with your ideal buyer’s wants and solving their problems quickly
Go to market with confidence
Craft writing guidelines that lay their foundations in your brand positioning and speak to the true nature of your prospects’ business problem
Become hyper-relevant
Don’t stray away from your prospects’ goals with brand positioning that resonates