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001 – Intro To Content Marketing: Scale Your B2B Firm

Content Marketing: Scale Your B2B Firm is a new podcast hosted by Koala Rank founder Arrigo Lupori to help you get the most out of your content efforts.

Offered in a weekly, 15-minute format, the podcast cuts on all the BS to get to the core of why content marketing is so relevant—especially in B2B:

  1. Content strategy
  2. Marketing automation
  3. Content management
  4. Distribution techniques
  5. Analytics and reporting
  6. Return on investment

… and so much more.

The podcast will focus primarily on the more technical aspects of content marketing rather than the writing, designing, and overall creation processes.

This is a conscious decision mainly due to the already-existing podcasts from the likes of Coschedule, Animalz, and other content marketing powerhouses.

Instead, Content Marketing: Scale Your B2B Firm will focus on practical insights that can provide you with sustainable growth for the long-term.

For free.

Every week.

Listen to an introduction from Arrigo in this first episode as he goes through some of the topics that will come up in the next few weeks.

Originally published Nov 5 2020

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