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002 – Content Strategy #1: Ideal Customer Profile & Brand Positioning

In this first episode of Scale Your B2B Firm with Content Marketing, Arrigo talks about the fundamentals of your content strategy:

  1. The ideal customer profile
  2. Your brand positioning

With these two fundamental exercises, your content marketing efforts will be rewarded strongly down the line due to increased clarity.

In this episode, you will learn:

  • Where to start with your content marketing efforts
  • What assets or deliverables actually matter
  • Why they are so important in the long run

Remember that content strategy is not just about marketing, it’s also about user experience. These two things cannot exist without each other.

At the end of the day, it’s all about delighting your audience.

Are you offering an experience worthy of consumption?

That is determined by your audience and positioning, not the pretty graphics on your blog post nor the cool sound effects on your podcast.

I highly recommend starting with these two exercises.

Originally published Nov 11 2020

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